From the Editor
M
L
Mike Litman
Founder & Editor
EVERYWEAR · Est. 2025

Wearable tech coverage has been stuck in two broken modes. On one side, consumer reviewers waiting for brands to ship them product, grateful for access, soft on judgement. On the other, market analysts publishing once a year, by which point the story has already moved three times.

EVERYWEAR exists in that gap. We cover wearables through a Fashion, Culture and Technology lens, scored daily across fifteen sources that actually shape taste: BOF, Highsnobiety, Hypebeast, Wired, WWD. No advertisers, no review units, no brand relationships. The WTI score is not for sale, and our predictions sit on a public ledger you can check against us.

Take the Google and Gucci smart glasses. The hardware is the least interesting thing about them. What matters is Gucci lending its name to AI eyewear, pulling a category out of the engineer's pocket and onto the face of someone who cares how they look. That is the shift we track: the moment a technology stops being a gadget and starts being a signal.

Fashion watches culture. Culture watches technology. EVERYWEAR watches all three.

What We Do Five provable claims
  • 01 Daily scored intelligence. Every article from 15 curated sources scored by the WTI index — relevance, freshness, source authority, brand signal, depth. The leaderboard updates twice daily.
  • 02 Fashion × Culture × Technology editorial lens. An editorial gate filters every article: would a writer at Business of Fashion care? Firmware updates and buying guides do not pass. Brand stories, cultural crossovers, and identity narratives do.
  • 03 Public brand tracking with historical data. 15 brands tracked daily. WTI scores, mention velocity, source breakdown — all public, all building over time. No equivalent exists at any price.
  • 04 Independence from every brand we cover. No advertisers, no affiliate links, no review units. The WTI score is not available for purchase. Wareable cannot say the same.
  • 05 Predictions with a public track record. Every call logged with a confidence score and a deadline. The ledger is open. The hit rate is public. No other wearable publication makes and tracks public predictions.
The Sources 15 curated from 48+ evaluated

Fewer, better sources. The curation is the product — not a firehose, but a considered selection of the publications that actually shape the cultural conversation around wearables.

Culture, fashion and brand crossover
Business of Fashion Highsnobiety Hypebeast Dezeen WWD Wallpaper* Surface Magazine GQ
Technology with cultural angle
Wired The Verge (Wearables) MIT Technology Review Fast Company 9to5Mac The Shortcut DC Rainmaker

Wareable is deliberately excluded. Its affiliate revenue model creates a structural conflict of interest with honest brand intelligence. See the methodology for the full sourcing rationale.

What is Coming

The Q2 WTI Intelligence Report publishes in May 2026 — free for all subscribers. 17 pipeline days of data, brand index, category velocity, source intelligence, predictions review. The first scored intelligence report on wearable technology.

The Q3 report follows in September as a paid edition. The Annual Report 2027 is the long game: a reference document that brand teams, agencies, and investors cite. Every day the pipeline runs, that document gets stronger.

Every day EVERYWEAR runs, the intelligence compounds. 365 days means brand trajectory data no one else can build. 12 months of predictions on a public ledger becomes a track record no competitor can replicate without starting over.