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The WTI
Industry Report

Q2 2026 · Wearable Technology Intelligence · Free download

The first independent intelligence report on where wearable technology intersects fashion, culture, and consumer identity. Built from 90 days of daily WTI scoring across 15 curated sources.

Get the report when it drops — May 2026
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15
Sources tracked daily
90+
Days of pipeline data
8
Categories analysed
26+
Brands tracked

What's inside the Q2 2026 WTI Report

Section 01
The WTI Brand Index
Which brands dominated coverage, which brands earned the highest editorial scores, and which brands are building cultural momentum vs. riding PR cycles. Oura, Apple, Samsung, Ray-Ban, and 22 others ranked.
Section 02
Category Velocity
Where the editorial attention is accelerating and where it is cooling. Smart rings vs. smartwatches. AR glasses vs. hearables. The category movements that will shape the next quarter.
Section 03
Fashion × Culture × Technology
The stories where tech and cultural identity intersect: luxury brand crossovers, celebrity endorsement signals, and which wearable categories are becoming status objects rather than utility devices.
Section 04
EVERYWEAR Predictions Review
An assessment of EVERYWEAR's open predictions against what actually happened. The hit rate, the misses, and what the WTI methodology says is coming in Q3.
Section 05
Source Intelligence
Which publications are setting the editorial agenda and which are following it. The sources with the highest WTI authority scores and what that means for where the coverage narrative moves next.
Section 06
The Q3 Signal
EVERYWEAR's forward-looking editorial on the three brand stories and one category shift most worth watching in Q3 2026. Opinionated. Specific. Based on 90 days of WTI data, not instinct.
About the methodology

WTI is not a sentiment score.
It is an editorial judgement.

The Wearable Technology Intelligence score measures five dimensions of editorial quality: relevance to the fashion-culture-technology intersection, source authority, article depth, brand signal strength, and content freshness. Every article that enters the EVERYWEAR pipeline is scored daily. The WTI Report draws from 90 days of that scoring — giving it a depth no weekly newsletter or analyst note can replicate.

Read the full methodology →
Report timeline
April 2026 — Now
Pipeline running. Data accumulating.
15 sources scored daily. Brand and category tracking active.
May 2026
Q2 WTI Report — free download for subscribers
All sections complete. Emailed to everyone on this list on release day.
September 2026
Q3 WTI Report — paid edition
Full quarter of data. Available to WTI Pro subscribers and agency licences.
2027
Annual WTI State of Wearables Report
The definitive annual intelligence publication for the sector.